Basically, online reputation management is the process of controlling what shows up when someone Googles your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Googles you, their results are populated with positive, relevant content about you.
Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
It is not possible to speak about Online Reputation Management without mentioning the Ethic around it. Having a better control on what people can see about us must not be considered as a tool but more as a mandatory step when we check our presence online. The best way would be to transpose it in real life. Imagine that you are at the restaurant and someone hears a conversation between your client and yourself. Just few hours after, he puts pictures and comments about who you see and what you are talking about. Does it look normal? No, it is not, and this is why having control is the best way to stay aware of our Online Reputation.
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